by Geoffrey (Nov 19, 2005) |
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If you have been to the USA or the UK, I’m
sure you know what Starbucks is.
In fact, today Starbucks is a large multinational company like Mac Donald. Starbucks has outlets in 30 countries. The success is interesting because in European countries people think that American coffee is bad. |
Why is Starbucks a success ? I think Starbucks is a success because in a Starbucks coffee the atmosphere is different compared with a simple coffee shop. There are sofas and comfy chairs. Smoking isn’t allowed. And you have a choice of large complicated drinks, sometimes frozen and with Italian-sounding names (Frappucciano, Chantico) . You also have the choice of the size of your drink and the type of milk.
The only drawback is that the prices are high.(approximately 4 $ for an average drink). In many US televised series, you can see the Starbucks circular green logo with a siren that is printed on the coffee cups. When a Starbucks coffee shop opens in a city, many often independent coffee shops go bankrupt due to its success. |
If you wish to react to this article, write to the editor. March 5, 2006 Dear Geoffrey, Isabelle (Menden, Germany) March 5, 2006 Dear Geoffrey, Dominique (Neuenrade, Germany)
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